PAWTY is a pet subscription box brand that delivers a curated selection of pet merchandise to customers every month. The branding embraces a playful and inviting aesthetic, with a logo composed entirely of rounded shapes to evoke warmth and approachability. This design choice aligns seamlessly with the polka dot motif, which represents confetti—symbolizing the joy and excitement of unboxing surprises. To enhance the sense of festivity, the packaging also changes according to holidays like Christmas, offering customers a seasonal touch that adds to the anticipation and delight. This cohesive visual identity captures the essence of celebration, reinforcing the brand’s mission to bring happiness to pets and their owners through thoughtfully curated monthly surprises.

Category: Personal Project